The 2024 Crouse Annual Report Event took
place in a highly professional and specialized setting, drawing significant
participation from industry stakeholders, parts manufacturing experts,
industrial executives, and university faculty members. The event concluded with
a press conference during which journalists from both general and specialized
media outlets engaged Crouse managers and experts with in-depth, and
challenging questions.
Factors Beyond Annual
Performance
At the opening of the ceremony, the CEO
of Crouse emphasized that the content presented extended beyond the company’s
performance in 2024 and also reflected its long-standing history. He stated: “In
this ceremony, we will share what we have learned over more than forty years,
how we have grown, and what we plan to do to improve.”
Following this, the Crouse Public
Relations Manager explained the rationale behind holding the event and its
distinctive position within the national industrial landscape. Referring to
annual reports published by leading global companies, he noted: “The
compilation of this report was a project that took nearly 10 months to
complete, involving all Crouse managers, and its data has been thoroughly
validated.”
Specialized Analysis of Logistics
Processes and Product Development The specialized presentations then began. Mr.
Pouya Shojaei, Manager of Crouse Line Supply, outlined the planning and
logistics processes in the parts manufacturing industry and highlighted the
specific challenges faced in the country. He defined Lead Time as the period
between placing a purchase order and receiving an industrial part, stating: “Lead
Time ranges from one week for domestic parts to up to 270 days for certain
foreign components. This requires a planning horizon of nearly one year.”
Next, Mr. Mohammad Reza Attar, Vice
President of Product Development at Crouse, explained how ideas are transformed
into products and introduced the company’s latest offerings. Addressing the
price differences between Crouse products and others in the market, he
clarified the distinction between Tier-1 and aftermarket manufacturers: “Aftermarket
manufacturers typically have no direct contact with automakers, and their
products are often based on reverse engineering. In contrast, Original
Equipment suppliers such as Crouse are required not only to comply with ISO
9001 but also to follow IATF standards and successfully pass automaker-specific
tests. Crouse’s economic model has been shaped over many years around customer
needs and rigorous design and testing processes, which explains the differences
in quality and pricing.”
The Role of
Localization: Currency Savings and Self-Reliance
Several managers presented Crouse’s
achievements in localization. Mr. Asadollah Moeini, Manager of Tooling and
Machinery Manufacturing, stated that Crouse has internalized nearly all its
mold-related requirements, including manufacturing, repair, and maintenance. He
explained: “Last year, we produced 163 molds valued at $2.5 million. Over the
past seven years, we have increased in-house mold production sevenfold.”
In addition, Mr. Ahmad Farahani, Manager of Test Equipment and Industrial Automation, described his unit’s work in robotics, image processing, and testing systems, announcing: “Last year, this unit delivered 333 projects, resulting in savings exceeding €7.2 million.”
Commitment to Social
Responsibility
The event concluded with a presentation
on Crouse’s social responsibility initiatives, titled “The Story of Crouse’s
Kind Mother.” Maryam Zabihi, Manager of the Mother Unit, outlined the company’s
programs in employee welfare, healthcare, sports, and community support,
reflecting Crouse’s people-centered approach.
The 2024
Crouse Annual Report Event concluded with a press conference, followed by the
distribution of printed copies of the annual report to attendees.
